With leads, we thrive; without them, we’re looking for new jobs!

So when our program initially flopped, I knew something was wrong.

I knew how we generated our leads.

I’ve been working with leads since I started my sales career in 1992, and I knew our leads didn’t suck, despite what people were saying.

I did what any self-respecting sales guy would do—I got my insurance license and got certified in an IBC-like program we were generating leads for, and I went to work.

Wouldn’t you know it, I ran into the same issues our lead buyers had: no one was answering their phones!

Here’s the fun part.

Out of pure frustration, I sent out 15 text messages to 15 leads.

I closed my laptop and went to have dinner with my family.

After dinner, I checked my laptop and was blown away—all 15 people had replied.

It was like my first crush liked me back—I was giddy!

I started replying to everyone, juggling 15 conversations at the same time.

I booked my first appointment in about 10 minutes, and 14 more followed shortly after.

The next day, I wrote my first-ever policy from that first appointment booked through texting.

Over the next 60 days, I closed another $165,000 in APV.

What a happy little accident indeed.

I went from never having sold a policy in my life to being the top producer in 60 days.

I even won a trophy! Fast forward a few years, and my team has delivered over 2,000,000 leads that have produced hundreds of millions in issued paid policies.

Crazy, right?

I share all of this to give you some background on Razor Ridge Leads for those of you who aren’t familiar with us.

Now let’s dive into the program details, the bonuses, the additional investments, and the secret power a program like this will give you.

And yes, we have an obscene amount of agent testimonials to back it all up.

Our team of seasoned digital marketing experts will guide you through your TikTok ad account setup in our click-by-click instructional video series.

TikTok is one of the easiest ad platforms to navigate, and we’ll show you exactly how to use it to generate high-quality leads.

So, now that you know a bit about our journey and how we turned a happy accident into a lead-generating machine, let’s talk about what you’ll actually get with our program.

I know you’re probably wondering, “What’s in it for me?” and that’s a fair question.

After all, you’re here because you want to generate high-quality, TCPA and FCC-compliant leads using TikTok, and you want to know exactly how we’re going to help you do that.

Let’s break it down.

Our program isn’t just a bunch of random tips thrown together.

It’s a step-by-step guide designed to make you a lead generation pro.

Here’s what’s included:

✅ Welcome Video:
Start with a warm welcome and some general housekeeping to get you oriented.

✅ TikTok Dashboard:
We’ll give you a detailed walkthrough of TikTok’s ads business manager. By the end of this module, you’ll know exactly where everything is.

✅ TikTok Biz Manager Setup:
Structure and consistency are key. Here, we’ll teach you our naming conventions to keep your TikTok dashboard clean and easy to navigate, making campaign management a breeze.

✅ Verify Biz Manager:
Verification is a must. We’ll guide you through the process of verifying your ad account step-by-step. Creating an Ad Account: You need an ad account to generate leads. This module walks you through setting up your TikTok ad account from scratch.

✅ Managing the correct Payment Method (The wrong one will get you banned):
Everyone needs to get paid, even TikTok! We’ll show you how to set up your payment methods properly, so your account stays in good standing and you don’t miss any lead opportunities.

✅ TikTok Ads Library:
Learn what it is, how to navigate it, and how to use it to your competitive advantage.

✅ Understanding The TikTok Ads Platform:
Knowing how the platform works makes setting up and managing your lead ads easy peasy.

✅ Campaign Set Up:
Structure, structure, structure! This module covers the importance of campaign structure and how to get it right.

✅ Ad Set Level:
Targeting is crucial. You’ll learn the ins and outs of targeting, from country-wide to zip code. By the end, you’ll understand how to dial in your audience and the pros and cons of different targeting options.

✅ Ads Setup:
We need ads to get leads. We’ll walk you through setting up your ads and testing different messages. Plus, you’ll have the option to add our battle-tested creatives to your order, which are perfect for getting started quickly.

✅ Duplication Hack:
Who doesn’t love a good shortcut? This module teaches you a simple and effective time hack for testing creatives.

✅ ConnectYour Leads to CRM:
Speed to Lead™ is everything in converting digital leads into issued policies. We’ll show you how to sync your leads from TikTok directly into your CRM. And, we have a special offer for you today to subscribe to our AI-powered CRM that nurtures your leads into sales appointments.

✅ Optimizing Your Campaigns:
The beauty of digital marketing is the ability to make quick adjustments. We’ll show you how to read TikTok’s dashboard and use that information to lower your costs while maintaining high-quality leads.